Welcome. I'm,
Anthony Siradakis Ph.D., a Senior UX Researcher & Product Strategist.
I leverage experiential, situational, behavioral, and motivational psychology in my practice - pushing past traditional UX/UI approaches by digging deeper into how users identify, associate, engage, and form personal and interpersonal connections with products, services, and the organizations that create them.
Getting from there to here. ​
​
At 8 years old, like many elementary school children, I tried desperately to correctly guess how many Skittles were housed in a transparent glass bowl. With each passing, unsuccessful attempt I devised new strategies; get to school earlier and count the candies, or buy a bowl the same size. Finally, following repeated incorrect guesses I sought out past winners, "interviewing" them, trying to uncover their "strategies" for success. I was curious how they devised them and what their motivation was leading up to their guess. (With a little legwork, I eventually won).
​
Some 30 years later, I am still in the field - working towards solving complex strategic, research, and design challenges - albeit on a slightly grander scale. Throughout my career, both academic and professional, I've worn multiple hats - collaborating with multidisciplinary teams across industries, skillsets, cultures, and continents - from healthcare, finance, education, biopharma, operations, and technology.
While the work is always in flux, my passion for unraveling the human mind and building best-in-class products remains constant.
Below are samples of some of the initiatives I have recently lead
CASE STUDY
The merger of two of the nation's largest banks led to the integration of dozens of digital products and services. The organization needed to identify, define, develop and test it's existing digital commerce catalog while gathering deeper data on newly formed user groups.
My Process
The strategies
It Starts with Empathy
The best way to truly understand the user experience is to become the user (or something close to it). My philosophy is grounded in empathizing with users by thinking, sensing, and feeling the user experience - as they would.
The Psychology of it All
A strong academic and practical foundation in psychology rounds out my practice by understanding how users think, feel, sense, behave, and interact with digital products and services. By applying grounded psychological principles, I formulate approaches that align with human cognition, perception, needs, wants, and emotions - eliciting better data, improving usability, design, and user satisfaction.
Environmental Impact
Understanding how an user's immediate environment impacts behavior and decision-making with a product or service elicits more contextual, insightful data. Subconsciously, our environment plays a tremendous role in shaping our behavior, decisions, interactions, and perception. We often become what surrounds us as a natural byproduct of simply existing within our routine environment(s).
We're Social Animals
Similar to environment, society is constantly bombarding users with data and information. Those within and outside of our social circles (e.g., friends, family, social acquaintances and social media) can significantly impact our behavior, choice, and motivation. My work always considers, and incorporates when appropriate, societal influencers - taking into consideration how such these variables may shape user behavior and decision making.
Show me a problem and I'll ask 100 questions
While Einstein may have coined the phrase, I adopt this thinking in my own work. Knowing when (and what) questions to ask is critical to my process. Establishing the right baseline that addresses both user and business needs and goals is foundational. Staying flexible within time constraints is another fundamental component of my UX practice.
Problem Defining
Problem Framing
Solution Shaping
Solution Executing
Great UX connects
Research
Design
Management
By connecting individuals, teams, and organizations. Deconstructing siloed processes; breaking down isolated data, and collaborating with multiple teams is the type of environment I thrive in; leveraging data, people, and minds.
Operations
Marketing
Sales
Executive
Leadership
Front/Back End
Development
Tools & Skillset
Foundational skills and methodologies within my UX practice
PROJECT FACILITATION
Workshop Creation & Prep
​
Team Facilitation
Goal Setting
​
Cross-Collaboration
​
Brainstorming​​
UX RESEARCH
User Interviews
​
Usability Testing
​
Focus Groups
​
Survey & Survey Design
​
Ethnographies
​
Concept Testing
​
Card Sorting
​
Diary Studies
​
Secondary Research
​
Heuristic Analyses
​
A/B Testing
​
​
UX DESIGN
Wire Framing
​
Lo-Fidelity Prototyping
​
Hi-Fidelity Prototyping
​
Layout Design
​
Interactive Design
​
Visual Interfacing
​
BUSINESS STRATEGY
Market Research
​
Data Analytics
​
Economic Analyses
​
Product Positioning
​
Endorsements
Colleague and client perspectives on working with me
"Anthony is super smart, competent, and has a calm demeanor. For years he has demonstrated a willingness to help out with just about anything - making him an invaluable and supportive team member."
"Anthony's positive attitude and excitement about his work is infectious. He is always enthusiastic about new projects which creates a motivating environment for the rest of the team. His eagerness to participate, help, and contribute to discussions within and across teams is simply admirable."
"Working with Anthony is a pleasure, his passion for UX shines through while speaking about or presenting his work. It's obvious he pours tremendous effort into each project we task him with. His contributions have been invaluable."
"When Anthony let's me know he's spearheading something, I always get a sense of reassurance. You can tell he's several steps ahead, laying out the stakeholders in his head, what they need/want, and what decisions are bearing down on them - it makes total sense he excels within UX."
Director of UX Design
Colleague​
Vice President of Product
Client, major financial services firm​
Project Manager
Client-side, major biopharmaceutical company​
Associate Director of UX Research
Colleague
